Data Privacy Statement

Any collection, processing and use (hereinafter “use”) of data is solely for the purpose of providing our services. Our services have been designed to use as little personal information as possible. For that matter, “personal data” is understood as all individual details about a person or factual circumstances of an identifiable natural person (so-called “affected person”). The following statements on data protection describe what types of data are collected when accessing our website, what happens with these data and how you may object to data usage.

General information on data processing  

1. Data Controller Bianco Evento Inc.
   Address: Bianco Evento Inc

1104 Philadelphia Pike

County of New Castle

Wilmington, DE 19809

USA

Phone: (347) 609-4951
Email: contact@bianco-evento.com.
Website: www.biancoevento.com

2. Data Security Officer For any inquiries regarding data privacy, you may contact our data security officer at:
   The data security officer is:

Kemal Webersohn of WS Datenschutz GmbH

If you have questions about data protection, you can contact WS Datenschutz GmbH at the following email address: bianco-evento@ws-datenschutz.de

WS Datenschutz GmbH

Dircksenstraße 51

D-10178 Berlin

3. Protection of your data

Your information will be stored on specially protected servers. Access to it is only possible for a few specially authorized persons. Our website is SSL/TLS encrypted, as can be seen by the https:// at the start of our URL. This also involves e-mail communications, which is encoded via SSL certificate.

4. Erasure of personal data

We process personal data only if necessary. As soon as the purpose of the data processing is fulfilled, erasure of the data is carried out according to the standards of the erasure concept, unless legal or contractual regulations oppose this.

Use of data on this website and in logfiles

1. Scope of processing personal data

When visiting our website, our web servers temporarily store every access in a log file. The following data is collected and stored until automated erasure:

• IP-address of the requesting computer.
• Date and time of access.
• Name and URL of the retrieved file.
• Transmitted amount of data.
• Message if the retrieval was successful.
• Detection data of the browser and operating system used.
• Website from which access is made.
• Name of your Internet access provider

We or our partners may process additional data occasionally. You will find information about this below.

2. Purpose of data processing

The processing of this data serves: the purpose of enabling the use of the website (connection establishment), system security, the technical administration of the network infrastructure, as well as optimizing the website. The IP address is evaluated only in case of attacks on our network infrastructure or the network infrastructure of our internet provider.

Furthermore, no input of your personal data is required to use our website.

4. Duration of storage

As soon as the purpose of the data processing is fulfilled, erasure of the data is carried out. This happens as soon as you close our website. Our hosting service might use data for statistical purposes. Any personal data will be anonymized for this. Our hosting service will delete this data after a period of 30 days.

5. Right of objection and erasure

The data processing is necessary in order to present the website and to ensure the website’s operation. Therefore, objecting is impossible.

Use of cookies

1. Description and scope of data processing

Our website uses cookies. Cookies are stored on your computer when you use our website. Cookies are small text files which are stored on your hard drive assigned to the browser you use. Through this information flows to us or the party who set the cookie. Cookies cannot run programs on or transmit viruses to your computer. Cookies are used to analyze the use of our website in anonymized or pseudonymized form and to enable personalized advertisements on this website. The following data may be transmitted:

• Frequency of website visits
• Which functions of the website are used by you
• Your cookie-settings
• Language settings
• Items in a shopping basket
• Used search terms

Upon entering this website, a cookie banner informs you about the use of cookies on this website and asks for your consent to the use of cookies. Also, you are pointed to the data privacy statement of this website.

2. Legal basis for data processing

We have implemented the cookie policy in accordance with the latest guidelines and the cookies are only set after the user has consented to a cookie banner.

The legal basis for the processing of data for cookies, which serve only the functionality of this website.

2. Purpose of data processing

Our legitimate interests are to provide you with a working website connection and to ensure a comfortable use of this website. Also, we need to process your personal data to solve occurring safety and security issues, as well as to ensure system stability.

The data processing takes place to make a statistical evaluation of our website possible.

3. Duration of storage

This website uses the following types of cookies. The extend and function of each are being explained below:

• Transient cookies (see a)
• Persistent cookies (see b)

1. a) Transient cookies are automatically deleted when you close the browser. This is especially true for session cookies which store your session ID, with which various requests from your browser can be assigned to your session. This will allow your computer to be recognized when you return to our website. Session cookies are deleted when you log out or close the browser.
2. b) Persistent cookies are automatically deleted after a specified period (60min), which may differ depending on the cookie.
3. Right to objection and erasure

You have the possibility to revoke your consent to the data processing by means of cookies, which do not only serve the functionality of the website. In addition, we do not set cookies until you have agreed to set cookies when you visit the site. In this way, you can prevent data processing via cookies on our website. You can also delete the cookies in your browser’s security settings at any time. Please note that you may not be able to use all the features of this website. The setting of cookies can also be prevented at any time by appropriate settings in your internet browser.

Contact

1. Description and scope of data processing

Via our website it is possible to contact us via e-mail or via contact form. This will require different data to answer the request, which will be automatically saved for processing.  The following data are required to process your request:

• Email address
• Company
• Theme

Furthermore, you can enter the following data optionally:

• Telephone number

Your data will not be passed on to third parties, unless you have given your consent.

3. Purpose of data processing

The processing of personal data from the input form is used solely to handle the contact request.

4. Duration of storage

The data will be deleted as soon as we answer your request. There might occur rare cases when legal or contractual retention periods interfere with the erasure of your personal data. In this case your data will be deleted after these periods.

5. Right to objection and erasure

The user has the right to withdraw their consent to the processing of personal data at any time. If the user contacts us, they can object to storage of their personal data at any time. In such cases, the conversation cannot be continued. All personal data that has been stored in the course of the contact will be deleted.

Registration on the website

1. Description and scope of data processing

The data subject can register on our website. This requires the data subject to enter personal data in the registration form. The following data is at least collected for this:

• First name
• Last name
• Company
• Address
• Telephone number

The information provided by the data subject in the registration mask will be used exclusively for processing and will not be disclosed to third parties.

3. Purpose of data processing

The processing of personal data is used solely for us to finish your registration and organize your website account.

4. Duration of storage

The data is deleted as soon as the purpose of storage is no longer required. This is the case if you delete your account, and no statutory or regulatory retention periods of erasure contradict.

5. Right to objection and erasure

During and after registration, the data subject is free to change, correct or delete their personal data.

Data processing for applications

1. Description and scope of data processing

We offer the opportunity to apply for jobs by email. For this purpose, personal data is processed and stored for further processing during the respective application process. Legal basis for data processing.

2. Purpose of data processing

We process your data exclusively for the purpose of carrying out the application process.

3. Duration and storage

In the case of successful application and employment, the personal data is stored in accordance with the legal requirements. In case of unsuccessful application, the data will be deleted in accordance with the rules of the local erasure concept.

This does not apply if we are obliged to any legal erasure periods or if you have given consent to store your data for further communication with us (e.g. we have another suitable job in the future). If you have given consent the legal basis for further storage of your data.

4. Right to objection and erasure

You can contact us at any time and object to further processing of your data. All personal data of the application process will be deleted in this case.

Newsletter

1. Description and scope of data processing

On our website visitors can subscribe to our newsletter. The newsletter is sent with prior consent, if you select the check box, that you want to receive our newsletter. When signing up to receive a newsletter, we ask for an email address.

This data is necessary to send the newsletter to its recipients. Newsletters are sent to the subscriber to update new item launch and different promotion or discount. The newsletter will be sent via email only after the sign-up process is completed. We are using Mailchimp software to send different updates for all newsletter subscribers. If you sign up for our newsletter, we will send a confirmation email to the address you provided us with. This email contains a confirmation link that you must click to complete the sign-up process. Following this procedure, the IP address, date and time of login are stored. This is done to prevent abuses. We won’t transfer the data to third parties.

2. Purpose of data processing

The newsletter has the functions of informing the affected parties about offers and news at a regular basis.

3. Duration of storage

We process personal data only as long as necessary. As soon as the purpose of the data processing is fulfilled, erasure of the data is carried out according to the standards of the erasure concept, unless legal or contractual regulations oppose this.

4. Right to objection and erasure

The consent to receiving the newsletter can be revoked by you at any time. For this purpose, you can click the integrated link in each newsletter to unsubscribe. It is also possible to inform us about the revocation of the consent in any other way, e.g. via mail or email.

Online shopping

1. Description and scope of data processing

When you shop at our website and a delivery is arranged, we will process your first name and surname, address, telephone number and e-mail address to complete the purchase agreement and the delivery agreement with you. In the case of parcel deliveries, we also pass on your name, address, telephone number and e-mail address to our contracted processors and service providers.

2. Legal basis for data processing

We are processing your data for the fulfilment of purchase contracts and supply agreements.

3. Purpose of data processing

We process your data to close the contract, to handle the payment, for billing, to ensure on-time delivery and to inform you about that delivery.

We provide your data to our contracted processors and service providers, so that they can process the delivery and, if necessary, communicate with you to announce and coordinate the delivery of your ordered goods.

4. Duration of storage

We process personal data only as long as necessary. As soon as the purpose of the data processing is fulfilled, erasure of the data is carried out according to the standards of the erasure concept, unless legal or contractual regulations oppose this.

5. Right to objection and erasure

Data processing is necessary in order to be able to process your purchase contract, which is why it cannot be waived. There is therefore no option to object.

6. Advance Payment
7. a) Description and scope of data processing

If you opt for advance payment by bank transfer, you transfer money to us using the bank of your choice. The following payment data will be transmitted to us:

• Name of account holder,
• IBAN,
• Order number and
• Invoice amount

We do not process the payment data itself. The payment data is processed directly by the service provider who processes the payment. Responsible for data processing is:

Revolut Technologies Inc.

The service provider cannot assign this information to other information (such as your address or email address).

1. a) Purpose of data processing

The processing of the data is required for advance payment and thus for the execution of the contract.

1. b) Duration of storage

We process personal data only as long as necessary. As soon as the purpose of the data processing is fulfilled, erasure of the data is carried out according to the standards of the erasure concept, unless legal or contractual regulations oppose this.

1. c) Right to objection and erasure

Data processing is mandatory in order to process your advance payment, which is why you cannot waive it if you have chosen this payment method. There is therefore no option to object.

7. Credit Card
8. a) Description and scope of data processing

If you want to pay with your credit card while online shopping, we need your personal data for payment. We will ask you for following data:

• First and last name,
• Address,
• E-Mail address,
• Credit card number,
• Name of credit card owner and
• Credit card validity.

We check this personal data with the data of your order to detect an abusive use of the credit card or the payment possibility with credit card. Hereafter we will use the data to settle the agreed payment by credit card.

1. b) Legal basis of data processing

The processing of your data is required for payment by credit card.

1. c) Purpose of data processing

The transmission of the data is necessary to prevent any possible misuse and use the data after successful verification to process the agreed payment by credit card.

1. d) Duration of storage

We process personal data only as long as necessary. As soon as the purpose of the data processing is fulfilled, erasure of the data is carried out according to the standards of the erasure concept, unless legal or contractual regulations oppose this.

1. e) Right to objection and erasure

Data processing is mandatory in order to process your payment, so it cannot be waived if you have chosen this payment method. Therefore, objecting is impossible.

8. PayPal
9. a) Description and scope of data processing

We offer PayPal as a possible payment service. PayPal is a virtual means of payment. In order to use the payment service via PayPal, you must first register with PayPal. If the user uses PayPal as a means of payment, personal data of the user will be transmitted to PayPal, to which he ultimately agrees. The personal data includes:

• Frist and last name,
• Address,
• E-Mail address,
• IP-address,
• Telephone number,
• if necessary mobile number
•  and other data, which are necessary for the final payment transaction.

In addition to the transfer of data to credit bureaus, it is also possible that PayPal may transfer the personal data to affiliated companies, including subcontractors, as far as this is necessary to fulfill the contractual obligations. The same applies to order processing. For the privacy policy of PayPal, please refer to the following link: https://www.paypal.com/de/webapps/mpp/ua/privacy-full

1. b) Purpose of data processing

The transmission of the data is necessary to prevent any possible misuse. We inform you that PayPal may transfer your personal information to credit bureaus. This is because PayPal reserves the right to verify the identity and creditworthiness of the user.

1. c) Duration of storage

We process personal data only as long as necessary. As soon as the purpose of the data processing is fulfilled, erasure of the data is carried out according to the standards of the erasure concept, unless legal or contractual regulations oppose this.

1. d) Right to objection and erasure

Data processing is mandatory in order to process your payment through PayPal, so it cannot be waived if you have chosen this payment method. Therefore, objecting is impossible or would lead to withdrawal from the contract.

Use of information agencies

We process some of your data automatically with the aim of evaluating certain personal aspects (profiling). For example, we use profiling in the following cases:

• Due to legal and regulatory requirements, we are committed to combating money laundering, terrorist financing and property-threatening offences. Data evaluations (e.g. in payment transactions) are also carried out. These measures also serve your protection.
• In order to be able to inform and advise you on products in a targeted manner, we use evaluation tools. These enable needs-based communication and advertising, including market and opinion research.
• As part of the assessment of your creditworthiness, we use the scoring. The probability with which a customer will meet his payment obligations in accordance with the contract is calculated. For example, the calculation may include income ratios, expenses, existing liabilities, occupation, employer, length of employment, experience from the previous business relationship, contractual repayment of previous loans and information from credit reporting agencies. Scoring is based on mathematically and statistically recognized and best practice. The calculated score values support us in the decision-making process within the framework of product agreements and are involved in the ongoing risk management.

1. Credit Safe
2. a) Description and scope of data processing

We use the information agency to assess your creditworthiness. In doing so, we are guided by the

Creditsafe Deutschland GmbH, Schreiberhauer Straße 30.10317 Berlin, Germany

send the data available to you. This is done within the framework of a so-called “Schufa information”, which we can demand from Schufa if we prove a legitimate interest in this your data.

The purpose of data processing is to assess your creditworthiness.

Social media on our website

We integrated social media platforms on our website via “plugins”, which may result in social media providers receiving data from you if necessary. We will break this down for you in the following.

2. Facebook
3. a) Description and scope of data processing

We have integrated Facebook on the website. The Facebook button can be found on the website at the bottom right. Responsible for data processing is:

Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA.

If an affected person lives outside the US or Canada and Facebook processes data, the person responsible is:

Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland.

If the user clicks on the Facebook button, the website of Facebook will be opened. By accessing Facebook through our website, Facebook will receive our respective reference data. Through this Facebook receives the information that the user has visited our website. The plug-ins used by Facebook can be accessed at: https://developers.facebook.com/docs/plugins/?locale=en_US

If, at the time of visiting our website, the user is logged in on Facebook (it does not matter if it is their own Facebook account), Facebook receives further information, such as which pages the user has visited our website. Facebook collects this information, so theoretically it is possible to assign this information to the Facebook account. The same applies to the “Like” button or when using the comment field; Facebook can also assign this information to the respective logged-in Facebook account. For more information on the topic of data protection on Facebook, we refer to the following data policy of Facebook: https://www.facebook.com/about/privacy/

According to own data stores Facebook following data:

• Date and time of your visit,
• The IP address where the Social Plugin is located,
• Additional technical data such as the IP address,
• Browser type,
• Operating system,

to optimize the services of Facebook.

1. b) Purpose of data processing

We use social media to promote our company. We also want to give you the opportunity to interact with social media through our website.

1. c) Duration of storage

Facebook claims to store your data for a period of 90 days. At the end of the 90 days, the data will be anonymized so that they cannot be further associated with you.

1. d) Right to objection and erasure

Your consent is revocable. Other settings and disagreements regarding the use of data for advertising purposes are possible within the Facebook profile settings or via the US page of Facebook. The settings are platform independent, they are adapted for all devices, such as desktop computers or mobile devices.

3. Instagram          
4. a) Description and scope of data processing

We have integrated the services of Instagram on this website. Instagram can be reached via the button at the bottom right of our website. Responsible for data processing is: Instagram LLC, 1 Hacker Way, Building 14 First Floor, Menlo Park, CA, USA.

If the user clicks on the Instagram button, the website of Instagram will be opened. By accessing the Instagram website via our website (“through clicking the button”), Instagram receives the information that the user has visited our website. If, at the time of visiting our website, the user is simultaneously logged in via an Instagram account (it does not matter if it is your own account), Instagram will receive further information, such as which pages of or website the user visited. Instagram collects this information, so theoretically there is the possibility to assign this information to the Instagram account. For more information on privacy, we refer to the following data policy of Instagram: https://help.Instagram.com/155833707900388 and https://www.Instagram.com/about/legal/privacy

1. b) Purpose of data processing

We use social media to promote our company. We also want to give you the opportunity to interact with social media through our website.

1. c) Duration of storage

Facebook claims to store your data for a period of 90 days. At the end of the 90 days, the data will be anonymized so that they cannot be further associated with you. To our knowledge, this also applies to Instagram data.

1. d) Right to objection and erasure

To prevent this form of processing, the user has to log out from Instagram and delete all cookies before visiting our website.

Other settings and disagreements regarding the use of data for advertising purposes are possible within the Instagram profile settings or via the US page of Instagram. The settings are platform independent, they are adapted for all devices, such as desktop computers or mobile devices.

4. Pinterest
5. a) Description and scope of data processing

We have integrated the services of the social network Pinterest on this website. The Pinterest Plugin can be recognized by the “Pin it Button” on our site.Responsible for data processing is: Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA

If you click on the Pinterest “Pin it button” while logged in to your Pinterest account, you can link the contents of our pages to your Pinterest profile. This allows Pinterest to associate your visit to our pages with your user account. We point out that we as the provider of the pages are not aware of the content of the transmitted data and their use by Pinterest. For more information about privacy, we refer to the following data policy of Pinterest: https://policy.pinterest.com/de/privacy-policy

 

1. b) Purpose of data processing

We use social media to promote our company. We also want to give you the opportunity to interact with social media through our website.

1. c) Duration of storage

Pinterest has bound the data processing that results from the use of the “Remember” button to the purposes of data processing. This means that if you have an account the data will be stored. As soon as Pinterest no longer uses the data and no legal or official retention periods preclude erasure, Pinterest deletes the data as it says.

1. d) Right to objection and erasure

Your consent is revocable. Other settings and disagreements regarding the use of data for advertising purposes are possible within the Pinterest profile settings or via the US page of Pinterest. The settings are platform independent, they are adopted for all devices, such as desktop computers or mobile devices.

5. Twitter
6. a) Description and scope of data processing

We use Twitter. The Twitter button can be found on the website at the bottom right. Responsible for data processing is Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA.

If the user clicks on the Twitter button, the website of Twitter will be opened. By entering the website of Twitter through our website, Twitter receives the information that the user has visited our website.

If, at the time of visiting our website, the user is logged in at the same time via a Twitter account (it does not matter if it is their own Twitter account), Twitter will receive further information, i.e. which pages the user has visited on the website. Twitter collects this information, so there is a theoretical possibility to associate that information to the Twitter account.

For more information on privacy on Twitter, we refer to the following data policy from Twitter: https://twitter.com/privacy?lang=de

 

1. b) Purpose of data processing

We use social media to promote our company. We also want to give you the opportunity to interact with social media through our website.

1. c) Duration of storage

According to Twitter, data collected via Twitter plug-ins will be deleted after a maximum of 30 days.

1. d) Right to objection and erasure

To prevent this form of processing, the user has to log out from Twitter and delete all cookies before visiting our website.

Other settings and disagreements regarding the use of data for advertising purposes are possible within the Twitter profile settings or via the US page of Twitter. The settings are platform independent, they are adapted for all devices, such as desktop computers or mobile devices.

6. YouTube
7. a) YouTube Button

(1)  Description and scope of data processing

We have integrated the services of YouTube with extended data protection mode on this website. We use for the integration of videos the provider YouTube. Responsible for data processing is: YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC

If the user clicks on the YouTube button or link, a website of YouTube will be opened. This might also happen in form of a small window in our website (a so-called iframe). By accessing YouTube’s website through our website (“per click”), YouTube receives the information that the user has visited our website. If, at the time of visiting our website, the user is logged in via a YouTube account (it does not matter if it is their own), YouTube will receive further information, such as which pages were entered on our website by the user. YouTube collects this information, which theoretically gives you the opportunity to associate this information with the YouTube account. For more information about privacy, please refer to the following data policy from YouTube: https://policies.google.com/privacy?hl=en&gl=de

 

(2)  Purpose of data processing

We use social media to promote our company. We also want to give you the opportunity to interact with social media through our website.

(3)  Duration of storage

Data collected by YouTube (Google) will be deleted by the controller after a fixed retention period of 9 to 18 months.

(4)  Right of objection and erasure

To prevent the processing of data by YouTube, you have the possibility to log out of YouTube and delete all cookies before visiting our website.

Additional settings and objections on the use of data for promotional purposes are available within the YouTube Profile settings.

1. a) YouTube Video

(1)  Description and scope of data processing

We have integrated the services of YouTube with extended data protection mode on this website. We use for the integration of videos the provider YouTube. Responsible for data processing is YouTube LLC, 901 Cherry Avenue, San Bruno, CA 94066, USA

When you visit our website with embedded videos, your IP address will be sent to YouTube and cookies will be installed on your computer. We have included our YouTube videos in enhanced privacy mode (in which case, YouTube still contacts the Google DoubleClick service, but personal data is not evaluated according to Google’s privacy policy). As a result, YouTube does not store any information about visitors unless they watch the embedded video. If you click the video, your IP address will be sent to YouTube and YouTube will know that you’ve watched the video. If you are logged in to YouTube, this information is also assigned to your user account (you can prevent this by logging out of YouTube before clicking the video). We use no influence on any possible collection or use of your data by YouTube. For more information about privacy, please refer to the following data policy of YouTube: https://www.google.de/intl/de/policies/privacy/

 

(2)  Purpose of data processing

We use social media to promote our company. We also want to give you the opportunity to interact with social media through our website.

(3)  Duration of storage

Data collected by YouTube (Google) will be deleted by the controller after a fixed retention period of 9 to 18 months.

(4)  Right to objection and erasure

Your consent is revocable. To prevent the processing of data by YouTube, you have the possibility to log out of YouTube and delete all cookies before visiting our website. Additional settings and disagreements on the use of data for promotional purposes are available within the YouTube Profile settings.

Tracking and analytics

For the continuous improvement of our website, we use the following tracking and analytics tools. Below you can find information on which personal data is processed in each case and how you can reach the respective service providers:

1. Facebook Custom Audience / Facebook-Pixel
2. a) Description and data processing

Our website uses Facebook’s Custom Audience pixel to measure conversions. Responsible for data processing is: Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA.

With the help of the Facebook pixel, we can analyze the behavior of our website’s visitors. As a result, the effectiveness of Facebook advertisements can be evaluated. Facebook receives the following data:

• the redirect URL,
• browser information,
• and the person’s Facebook user ID if they have a Facebook account.

The data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, according to the Facebook data usage directive. As a result, Facebook can enable ads to be displayed on Facebook and outside of Facebook. This use of data cannot be influenced by us as the site operator.

You can find Facebook’s data privacy policy here: https://www.facebook.com/about/privacy/

 

1. b) Purpose of data processing

We process your data to continue the optimization of our website and our advertising activities.

1. c) Duration of storage

The data will be deleted as soon as they are no longer needed for our recording purposes.

1. d) Right to objection and erasure

You can deactivate the remarketing feature “Custom Audiences” in the Ads Settings section of Facebook. https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen, if you have a Facebook account.

2. Google Analytics
3. a) Description and scope of data processing

Our website uses Google Analytics. This is a service for analyzing access to websites of Google Inc. (“Google”) and allows us to improve our website. Cookies enable us to analyze your use of our website. The information collected by a cookie are:

• IP address
• Access time
• Access Duration

The information is transmitted to a Google server in the USA and stored there. The evaluation of your activities on our website is transmitted to us in the form of reports. Google may pass on the collected information to third parties, if required by law or if third parties process this data on behalf of Google. The Google tracking codes of our Internet offer use the function “_anonymizeIp ()”, thus IP addresses are processed only shortened, in order to exclude a possible direct personal link to you. Under https://www.google.de/intl/de/policies/ as well as under http://www.google.com/analytics/terms/de.html you can find out more about the terms of use and privacy policy of Google Analytics.

1. c) Purpose of data processing

By processing the data, we can analyze how our website is used, so we can improve it for our users. We protect your data by using only anonymized IP addresses.

1. d) Duration of storage

The data will be deleted after 26 months after your website visit.

1. e) Right to objection and erasure

You can prevent the installation of cookies by Google Analytics in your browser settings. In this case, however, it may happen that you cannot fully use all features of our website. Also, trough browsers extensions e.g. http://tools.google.com/dlpage/gaoptout?hl=de Google Analytics can be disabled and controlled.

3. Google Tag Manager
4. a) Description and scope of data processing

Google Tag Manager is a solution that allows us to manage web site tags through one interface (including Google Analytics and other Google marketing services on our website). The tag manager itself (which implements the tags) does not process users’ personal data. Regarding the processing of users’ personal data, reference is made to the details of the Google services. Google Tag Manager usage policies can be viewed here: https://www.google.com/intl/de/tagmanager/use-policy.html

Tools for advertisement and marketing

Tools are also included on our website to ensure that our website is displayed to you during an internet search, as a relevant search result or as an advertisement. Below, the programs used in connection with our website have been broken down for you:

1. Google Ads and Google Conversion Manager
2. a) Description and scope of data processing

We have integrated the services of Google Ads (formerly Google AdWords) on our website. Google Ads is an internet advertising service. We use Google Ads to gain relevance in the results of Google’s search engine.

If the user accesses our website through a Google ad, Google will set a so-called conversion cookie on the user’s system. For the explanation of the cookies, please refer to the pass to the cookies. The conversion cookie is used to create and analyze web-use statistics. The conversion cookie stores the IP address when visiting the website. This data is stored in the USA. It is possible that Google will share this information with third parties.  For further privacy notices of Google refer to: https://policies.google.com/privacy?hl=en&gl=de

1. b) Purpose of data processing

In particular, we use Google Ads to gain relevance in the results of Google’s search engine. These advertisements are carried out to reach a greater audience.

1. c) Duration of storage

30 days after setting the conversion cookie the cookie loses its validity. This means that the user can no longer be identified. Within these 30 days both- us and Google can track which subpages have been accessed.

1. d) Right to objection and erasure

The setting of cookies can be prevented by appropriate settings in the user’s Internet browser at any time. The already set cookies can also be deleted in the settings of the Internet browser. We express our concern that preventing cookies from being set may mean that not all features are fully available.

The user may separately object to interest-based personalized advertising by Google. Please refer to the following link: www.google.de/settings/ads

2. Google Remarketing
3. a) Description and scope of data processing

We use Google Remarketing.  Google Remarketing works by setting a cookie on the user. This cookie use gives Google the opportunity to recognize the user if they visit a website that also uses Google Remarketing. As a result, Google will be notified of the user’s IP address or browsing behavior. For more information: https://www.google.de/intl/de/policies/privacy/

1. b) Purpose of data processing

By using Google Remarketing, we may display advertisements to users that have previously logged into our website. Google Remarketing ultimately enables user-directed personalized advertising.

1. c) Duration of storage

The data will be deleted as soon as they are no longer needed for our recording purposes.

1. d) Right to objection and erasure

Your consent is revocable. The prevention (as well as the erasure) of the cookie setting can be achieved under the appropriate settings in the Internet browser. The user can object to user-related advertising by Google at any time. For this we refer to: https://policies.google.com/?hl=en

Other tools of third-party providers

We also use third-party providers to help us with the site’s appearance and functionality. These are listed below:

1. Google Maps
2. a) Description and scope of data processing

This site uses the Google Maps map service via an API.

Further information about handling user data, can be found in the privacy policy of Google under https://www.google.de/intl/de/policies/privacy/ and https://www.google.com/intl/de_de/help/terms_maps.html

1. b) Purpose of data processing

The use of Google Maps helps you to easily see where places like our location are and additionally provides further means to interact like a route planner.

1. c) Duration of storage

We process personal data only as long as necessary. As soon as the purpose of the data processing is fulfilled, erasure of the data is carried out according to the standards of the erasure concept, unless legal or contractual regulations oppose this.

1. d) Right of objection and erasure

Your consent is revocable. The data processing is mandatory in order to be able to present the location information on our website, so they cannot be waived. Therefore, objecting is impossible.

Service providers from third countries

In order to be able to provide our services, we use the support of service providers from third party countries (non-EU countries). In order to ensure the protection of your personal data in this case, we conclude processing contracts with each – carefully selected – service provider. All of our processors provide sufficient guarantees to implement appropriate technical and organizational measures. Our third country data processors are either located in a country with an adequate level of data protection.